DONDA by Kanye West

Led creative strategy and stakeholder coordination around the public-facing rollout of Kanye West's Donda. Spearheaded a billboard campaign targeting Toronto — a deliberate provocation timed to Drake's competing album drop. The resulting bidding war produced an iconic image of the Toronto skyline blanketed in dueling billboards, capturing the cultural moment before a single note played. As well as managing other artists and projects in the YEEZY Ecosystem.