City and County Design Project

Tasked with modernizing the visual identity across all six City & County golf courses — from the iconic Ala Wai to Pali, Ewa Villages, Ted Makalena, West Loch, and Kahuku. Without the resources for a full brand overhaul, I built a cohesive visual system through disciplined restraint — logo refreshes, scorecard redesigns, course maps, and supporting assets unified by a minimalist approach that leaned into negative space over the clutter of the previous versions. Each course retained its own primary colors as an anchor, while the shared aesthetic and layout created consistency across the entire network.